As Executive Vice President, Marketing, Leslie partners with Coldwell Banker NRT Development Advisors’ clients to create and execute innovative marketing strategies that reposition new home communities and drive the volume of qualified traffic necessary to realize steady, significant sales. Utilizing innovative tools and technologies, Leslie, along with the national marketing teams she manages, increased qualified traffic volume at the communities the company represents more than 150% in 2009. She also manages the company’s marketing efforts, employing a mix of traditional media outreach, social media, events and more to maintain a consistent industry presence and showcase thought leadership.
With more than 20 years of executive-level real estate experience, Leslie is known for a multi-dimensional approach to marketing. She honed her skills in creating strategic programs that target defined audiences and distinguish clients’ product during her decade tenure with Coldwell Banker, as well as senior positions with Trammell Crow, including senior manager for the multifamily residential division.
Leslie participated in Leadership Atlanta in 1995 and is a board member of the Atlanta Sales and Marketing Council. She holds a bachelor’s degree in accounting from Furman University.
