Integrated Partnerships & Innovative Solutions for Residential Real Estate

PHILOSOPHY

At Coldwell Banker NRT Development Advisors, we adhere to a credo of “10 P’s”, the building blocks of our success. These ten powerful words symbolize our brand, and represent the essence of our service and expertise.

PEOPLE

Only the best. Always the best.

The right on-site sales team is critical to the success of every project. Our professional, highly trained, enthusiastic people are the driving force behind our industry leadership. Our world class team consists of individuals that are carefully selected, coached and developed. We provide an unparalleled support platform for our world class team of real estate experts.

PRODUCT

The right balance of quality and quantity.

The first step towards sales success is bringing the right product to market. We draw upon our vast national experience to blend your vision with current consumer expectations, resulting in products that are attractive to buyers.

PRICE

We have mastered the art of pricing correctly.

Our pricing strategy is created specifically to increase your returns and mitigate weaknesses of any individual unit. Correspondingly, our unique inventory control system is designed to create urgency, move product, and maximize revenue.

PROMOTION

The ultimate blend of strategy and know how.

When it comes to promoting your community, leveraging Coldwell Banker’s 96% brand name recognition is only our starting point. We also use cutting edge trends and technologies – including social media - to spread your message to the marketplace.

PROSPECT

Actualizing potential.

Each and every prospect is carefully qualified and fully nurtured. Whether virtually or live, our agents apply our unique 5/21 follow-up system to increase be-back traffic and maximize sales results.

POSITIONING

Identifying and expressing the unique selling proposition.

We incorporate the research and analysis of our unparalleled Market Intelligence Department in developing strategies to properly position every property. In view of this, our deep understanding of market trends contributes to creating a compelling value proposition for buyers and agents alike.

PERSPECTIVE

Developing a point of view.

Our decades of experience marketing and selling more than 750 communities gives us a unique perspective, and a reputation as industry innovators. We draw upon expertise and successful strategies that orchestrate and successfully assemble the agent, consumer, and your product to create sales.

PROCESS

Successful, tested integrated systems.

We have spent 20+ years perfecting a systematic process for on-site sales. We analyze and monitor all traffic and sales activity on a weekly basis, both internally and through communication with our clients Our systems utilize sophisticated processes, resulting in smooth operations from the first sale to the last.

PRESENTATION

The keys to the power of persuasion.

First impressions count. Our salespeople, sales presentation environments, displays and take-home brochures are critical to converting prospective buyers into homeowners. The sales experiences we provide allow buyers to visualize the features of their future new home.

PASSION

The driving force behind all we do.

We are passionate professionals dedicated to providing exceptional real estate experiences. In addition to our passion for real estate marketing, we are devoted, reliable, and believe in our brand and our work. It is easy to succeed when you BELIEVE!